INTRODUCTION

Pick, Flip & Drive quickly became a passion project for us. As the first ever Facebook Watch automotive series, it follows Jim Eli and his larger-than-life personality. He’s spent his life buying, flipping and selling cars at the largest auto auction in the Midwest. As the consummate family man, Jim has mentored his two sons, Jason and Josh, as well as his nephew, Cory, in the family business – Pickin’ & Flippin’ cars. Across 8 episodes on Facebook Watch, as the car is revealed at the end of each episode, it’s simultaneously posted on the Facebook Marketplace to be sold to the public, allowing its viewers to watch an old car be picked, flipped, and then driven by a brand-new owner.

Wes, Nick and the team at Eureka Productions partnered with us to grow the audience of the beloved show internationally. We quickly collaborated on how to make this possible; I mean who wouldn’t want to work with these two studs anyways? So, we dug into our book of secrets and got to work formulating a winning strategy. Here’s how it all went down.