Pick Flip, & Drive


Pick, Flip & Drive quickly became a passion project for us. As the first ever Facebook Watch automotive series, it follows Jim Eli and his larger-than-life personality. He’s spent his life buying, flipping and selling cars at the largest auto auction in the Midwest. As the consummate family man, Jim has mentored his two sons, Jason and Josh, as well as his nephew, Cory, in the family business – Pickin’ & Flippin’ cars. Across 8 episodes on Facebook Watch, as the car is revealed at the end of each episode, it’s simultaneously posted on the Facebook Marketplace to be sold to the public, allowing its viewers to watch an old car be picked, flipped, and then driven by a brand-new owner.

Wes, Nick and the team at Eureka Productions partnered with us to grow the audience of the beloved show internationally. We quickly collaborated on how to make this possible; I mean who wouldn’t want to work with these two studs anyways? So, we dug into our book of secrets and got to work formulating a winning strategy. Here’s how it all went down.

Project Focus :Drive Awareness, Create Authority, Sell vehicles on Facebook Marketplace

Client :Pick Flip, & Drive

Project Timeline :November 12th, 2018 – December 31st, 2018



From the start, it was understood that we needed to promote the series organically through Facebook and Instagram to gear heads and auto enthusiasts. This would help the production sell the vehicles featured in every episode and authentically attract viewers to the hilarious Eli’s.


But there was a catch: The Pick, Flip and Drive Facebook page was fresh off the press with only a few hundred-page likes, we had just a few weeks before the first episode aired. Despite the small window of start time and a Facebook page with almost no authority and very little activity, we discovered a solution.

  • Season Ad Spend Budget: $11,000
  • A Facebook page with almost no authority and very little activity.
  • Small window of time to get started


With our experienced team, we were able to put a strategy in place almost immediately. A few days of ironing out the media plan, budgeting, and segmenting out our audiences, and we were good to go.

  • We knew we had to make the budget work. So, we devised a plan to get the most we could out of what we had.
  • Driving more traffic to the Facebook page was key. More comments, Likes, and shares meant more community engagement, and that means more new people organically watch our videos each week, and in return, buy the cars!
  • Get down to business. And do it quick.



The Pick, Flip & Drive Facebook page was verified before the 3rd episode aired. Adding authority and prestige to a bustling community of classic car lovers.

Pick, Flip & Drive earned a 2019 International Format Award for Best Multi-Platform format in 2019, won 4x 2019 Telly Awards (including Non-Scripted Web series) and was nominated for Best Digital Original at the Content Innovation Awards in Cannes, France.

Facebook reached a deal with A+E Networks to run the digital episodes on their linear cable network, FYI.

Every vehicle from the show was sold through the Marketplace!


By The Numbers Breakdown




Cost Per Thruplay


People Reached




Cost Per Click




Cost Per Click



Words From Our Friends.

“ HOLYBUCKETS! We had a wonderful working and learning experience on Pick, Flip & Drive with Growthbound. As television producers, we were new to the social media world of building audiences organically. Davin and the whole team at Growthbound made the whole process incredibly simple. The success of the series is tied to Growthbound’s hard work. ”

 Nick Contino

  Eureka Productions


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